# Introduction & Vision

Foxify is a first of its kind, decentralized trading platform, offering innovative P2P options, enabling traders to operate either as makers or traders, with the risk/return being decided by the market. Funds are held in escrow until the option expires, with no custody on the platform. All services are 100% on chain - meaning Foxify is the world’s first truly 100% decentralized, trading platform. The platform also offers leveraged perpetuals trading, with enterprise grade performance, backed up by market leading user experience.

Multiple failures in recent times have driven a shift to decentralized finance during the bear market. Decentralized adoption can be challenging, due to the more complex user experience that is typically seen on DeFi platforms, for example; wallet creation across multiple chains, bridging, and gas. Established perps also have scalability issues due to the fundamental structure.&#x20;

Foxify bridges a gap whereby users' need for a CeFi-style simplicity in their experience without an external risk to funds (as we have seen when CeFi platforms go under). With a focus on user experience, coupled with decentralized technology and smart contracts, Foxify has created OptiTrade technology - whereby users truly can have the experience of a centralized platform, with the technology and security reserved for DeFi.&#x20;


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